Corporate Video of Royal Military College

A collaborative work with SJ Digital for Royal Military College of Malaysia. Synergy Visual Comm provided its motion graphics. The punching shots are taken by SJ Digital. Plus plenty of tireless inputs from the producers who oversee the entire production and post.

Despite the good cinematography, I must say this piece lacks a good story telling and branding.

Everyone loves a great story.A corporate video can have a great story, too. But let’s face it. Many corporate videos fail at telling an engaging story. Why is that? Quoting veteran corporate filmmaker Thomas Clifford;

An interesting story not only shares passion and dreams but conflicts and challenges. Life is not perfect and neither is a company. A corporate video story should reflect some of the realities we all face in life. That means leaving behind the “perfect world” and entering the “real world.” Think about it: isn’t a story interesting because of the tension, conflict, or challenge of a situation? An interesting company video story is no different.

Compelling corporate interviews takes your viewers on a journey and in the end, the story inspires action; for your viewers and your company.

1) Discover and film your best storytellers on-camera who;
2) Share interesting stories and personal points of view that;
3) Connect with your viewers.

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Veteran corporate filmmaker Thomas Clifford helps Fortune 100’s to nonprofits who are stuck, frustrated, losing employees or market share because they can’t breathe life into their brand story. He believes remarkable organizations deserve remarkable films.

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